™ Privacy Policy & DATA PROTECTION

Who We Are is the website for Elliott Anti-Slip which is a trading name of The-Mad-Group (HQ) Ltd, located at Unit 430, Enterprise Way, Vale Park, Evesham, Worcestershire, WR11 1AD, UK.’s  EU Data Protection Officer is located at the same address and can be reached by email at

What Personal Data We Collect And Why We Collect It

This statement outlines how we obtain your personal information and how it is used. Please be assured; we take the issue of the privacy of your personal information very seriously.
1. What data is being collected?
The personal data we collect on this website from our users and site visitors can include your name, email address and phone number via our Contact Us form as well as technical data, such as information about cookies. Please visit our Cookie Policy page for further information on what cookies are and how we use them. If you have subscribed to any newsletters we also store information regarding your preferences. & The-Mad-Group (HQ) Ltd T/A Elliott Anti-Slip do not store any credit card, PayPal, or other payment details.
2. What is the legal basis for processing your data?
Your data is held solely for the purposes of fulfilling our business contract and information requests received from you including administering any accounts, processing and obtaining payment, delivering your orders and providing product safety information. In addition to this, we shall also process your data if consent has been provided by you for us to use your data for the provision of marketing information, you can be unsubscribed from all marketing communication at any time.
3. Will your data be shared with any third parties?
Your data will not be shared with 3rd parties except in the fulfilment of any business contract e.g. supplying your delivery information to our delivery companies or, supplying transactional detail to payment processors or IT support.
4. How will the information be used?
To fulfil our agreement with you, including administering any accounts, processing and obtaining payment, delivering your orders or requested marketing information, and for the administration of any competitions, you may enter. In exceptional circumstances, it may be used for fraud prevention and detection
5. How long will your data be stored for?
Personal data which has related transactional data will be stored for a minimum of 7 years in line with legal requirements. Personal data for those without transactional details will be purged approximately every 2 years if users unsubscribe from marketing communications. Personal data for those without transactional details will be deleted upon request at any time.
6. Your right to see the data we store about you
You have the right under the General Data Protection Regulation to request from access to and rectification, or erasure of: your personal data, data portability, restriction of processing of your personal data, the right to object to the processing of your personal data, and the right to lodge a complaint with a supervisory authority. If you reside outside of the European Union, you may have similar rights under your local laws. Information requested will be provided within 30 days as per GDPR legislation.
To request access to or rectification, portability or erasure of your personal data, or to delete your account, or you wish to exercise your right to restriction of processing or your right to object to processing, please contact’s  EU Data Protection Officer at 430 Enterprise Way, Vale Park, Evesham, Worcestershire, WR11 1AD, UK or email
7. How can I raise a data related complaint?
Please contact outlining your concerns
When submitting inquiries to you are agreeing to the use of your personal information as laid out above. For information on our cookie policy please visit our Cookie Policy page
Please be aware we are not responsible for the data policies or procedures or the content of websites linked to If you have any comments or queries in connection with our privacy policy, please e-mail us at


At we endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the internet, and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.